William Hill Review


This is a UKGC-certified bookmaker
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£30 in Free Bets

Deposit £10 to qualify

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Our Score

(4.70/5)

Ryan's Thoughts"William Hill is one of the most recognisable betting brands in the world, boasting a long history in the gambling industry that few of its peers can match. In the 21st century, William Hill has worked hard to build one of the top betting sites on the internet, with an estimated four million customers all over the world. William Hill has to be considered among the elite UK betting sites available."

  • Things We Do Not Like

  • The design of both the William Hill mobile site and app could do with being refreshed to bring it up to the standard of some of its elite rivals in the sports gambling industry.

At A Glance - Important Facts

  • Name - William Hill
  • Stock Symbol - Trading on the London Stock Exchange - LSE: WMH
  • Head Office - Wood Green, London, UK - Leeds, UK
  • Year Incorporated - 1934
  • CEO - Philip Bowcock
  • Major Awards and accolades - Named Bookmaker of the Year in 2010
  • Contact Info - Phone: 0800 085 6296, Contact form available on William Hill website

William Hill Bookmaker Review

William Hill Sign Up Bonus Offers

The main William Hill sign-up bonus is currently bet £10, get £30 in free bets. More details:

  • Sign Up Bonus

  • £30 in Free Bets

  • £10 Minimum Deposit

Steps to collect the bonus

  1. Join with promo code C30 to get the sign-up bonus on the William Hill site
  2. Place a bet of £10/10€ or more to get 3 x £10 free bets - these are awarded automatically
  3. Only bets with single/cumulative odds greater than 1/2 (1.5) qualify for this offer
  4. Free bets are are non-refundable and must be placed within 30 days or they will expire

VIP Loyalty Program

There is currently no loyalty scheme available for the William Hill sportsbook, but poker fans can take advantage of the VIP Loyalty Rewards plan on offer.

To reach the top, Level 10 (Royal Flush), users will need to amass a million points.

Mobile Betting App Features on Tablets and Smartphones

While it works well enough, there is no doubt that the William Hill mobile site does not have quite as pleasing a design as some of its competitors, and the same is also true for its mobile app.

It does have a wide range of features available to use on tablets and smartphones, however:

  • Live streaming, named WHTV, is available on mobile
  • Massive choice of in-play markets to bet on
  • Available promotions include the Acca Five Insurance free bet
  • Enhanced odds are regularly available on major markets such as football matches

Maximum Winnings

For most top football competitions, William Hill offers a very appealing maximum payout of £2 million for match odds markets only, with this figure dropping to £500,000 for various other bets.

In horse racing, singles and multiples have a maximum payout of £1 million, while this is reduced to £250,000 for Showcast, Forecast and Tricast selections. Maximum winnings for a greyhound bet on William Hill's online sportsbook is £500,000, while the figure is £250,000 for most other sports offered on this particular betting site.

Football Accumulators

Unfortunately there is no specific bonus scheme currently available for football accumulators placed via a William Hill account. However, the bookie does offer money back as a free bet if one of your selections lets you down in an accumulator with at least five legs.

This can be used for all sports, as long as every selection in the accumulator is priced at 1/5 (1.2) or bigger. The maximum Acca Five Insurance free bet for this promotion has been set at £50/€50.

Banking - Deposits and Withdrawals

Like most major bookmakers, William Hill offers a good choice of banking options:

William Hill Accept The Following Payment Methods

Payment methodDepositCashout
MinMaxTimeFeeMinMaxTimeFee
Visa£10£99kInstantFree£5£60k3-5 daysFree
Mastercard£10£99kInstantFree£5£99k3-5 daysFree
PayPal£10£5.5kInstantFree£5£5.5k24 hoursFree
CashDirect£10£5kInstantFree£5£5kInstantFree
Bank Transfer£10£100k3-5 daysFree£25£100k3-10 daysFree
Cheque£10£100k<10 daysFree£25£10k5-28 daysFree

Customer Service

With a 24/7 multiple language service, it is clear that William Hill understands just how important customer service is to keeping its account holders happy. Freephone numbers are available for those who want to get in touch over the phone, but live chat will be preferred by most users. There is also international phone support and a contact form on the William Hill website, while a detailed FAQ section will cover a lot of typical account questions as well.

In Conclusion / Our Verdict

William Hill is right up there with the best betting sites out there, although it might just lack something special to mark it out as deserving a place right at the top of the tree. There is no doubt that the mobile site and app could do with work, but for those who value a massive sportsbook above all else, William Hill is definitely one of the best bookmakers around. Offering odds on an unbelievable 60,000 football matches a year, a William Hill account is a must for all sports fans.