Ryan's Thoughts"William Hill is one of the most recognisable betting brands in the world, boasting a long history in the gambling industry that few of its peers can match. In the 21st century, William Hill has worked hard to build one of the top betting sites on the internet, with an estimated four million customers all over the world. William Hill has to be considered among the elite UK betting sites available."
Things We Like
Long history - While it can be hard to know what to make of the new names on the market, William Hill has a proud history in the bookmaking industry and is a brand you can 100% trust.
Radio service - Something a bit different to a lot of other bookies is that William Hill offers its own radio service, which offers punditry, tips and live commentary among various other things.
In-play betting - Betting live can feel like an afterthought on some online betting sites, but the opposite is true at William Hill where the in-play offering is central to its gambling experience.
Promotions - Sports betting fans who like regular new offers to catch their eye will find plenty to love at William Hill, which has some of the most varied and appealing promotions available.
Things We Do Not Like
The design of both the William Hill mobile site and app could do with being refreshed to bring it up to the standard of some of its elite rivals in the sports gambling industry.
At A Glance - Important Facts
- Name - William Hill
- Stock Symbol - Trading on the London Stock Exchange - LSE: WMH
- Head Office - Wood Green, London, UK - Leeds, UK
- Year Incorporated - 1934
- CEO - Philip Bowcock
- Major Awards and accolades - Named Bookmaker of the Year in 2010
- Contact Info - Phone: 0800 085 6296, Contact form available on William Hill website
William Hill Bookmaker Review
It is a sign of how far the industry has come that betting was illegal in the UK when William Hill was founded, all the way back in the 1930s. After a series of changes of ownership, the company was eventually listed on the London Stock Exchange in 2002, while a few years later the firm successfully expanded into the casino sector with the purchase of gaming company Playtech.
Markets Covered and Odds - Live In-play and Prematch
The main strength of William Hill is definitely the sportsbook, which has a vast array of options to keep even the most avid sports betting fanatics occupied for many hours. Aside from just about any sport you could think of, William Hill also offers markets on television and politics specials, as well as a range of different lotteries. Enhanced odds are often offered to make prices even better.
Live In-Play Betting
While William Hill's live streaming cannot quite match up to that from the market-leader bet365, it is certainly among the best of the rest. Various sports can be watched live and loads of markets are available to bet in-play as well. Horse racing live streaming is one of the main strengths of William Hill's website, so if this is your sport of choice then an account here is simply a must. For big football matches, there will usually be dozens of different live in-play markets to pick from.
Other Gambling Products
Like most of the leading online betting sites in the modern era, William Hill does not just offer a sportsbook. There are casino games, poker, bingo and various arcade games available to play. There are even scratchcards on offer to buy at William Hill, so if this is your fix, you are in luck.
Sponsorships and Associations
William Hill has betting partnerships with Premier League football clubs Chelsea, Everton and Tottenham, while in Scotland the firm is the title sponsor of the William Hill Scottish Cup. William Hill is also the primary sponsor of the horse racing coverage on ITV and a leading sponsor of the British heavyweight boxing champion Anthony Joshua. The company lends its name to the William Hill World Darts Championship in 2014 as well.
William Hill Sign Up Bonus Offers
The main William Hill sign-up bonus is currently bet £10, get £30 in free bets. More details:
Sign Up Bonus
£30 in Free Bets
£10 Minimum Deposit
- Join with promo code C30 to get the sign-up bonus on the William Hill site
- Place a bet of £10/10€ or more to get 3 x £10 free bets - these are awarded automatically
- Only bets with single/cumulative odds greater than 1/2 (1.5) qualify for this offer
- Free bets are are non-refundable and must be placed within 30 days or they will expire
VIP Loyalty Program
There is currently no loyalty scheme available for the William Hill sportsbook, but poker fans can take advantage of the VIP Loyalty Rewards plan on offer.
To reach the top, Level 10 (Royal Flush), users will need to amass a million points.
Mobile Betting App Features on Tablets and Smartphones
While it works well enough, there is no doubt that the William Hill mobile site does not have quite as pleasing a design as some of its competitors, and the same is also true for its mobile app.
It does have a wide range of features available to use on tablets and smartphones, however:
- Live streaming, named WHTV, is available on mobile
- Massive choice of in-play markets to bet on
- Available promotions include the Acca Five Insurance free bet
- Enhanced odds are regularly available on major markets such as football matches
For most top football competitions, William Hill offers a very appealing maximum payout of £2 million for match odds markets only, with this figure dropping to £500,000 for various other bets.
In horse racing, singles and multiples have a maximum payout of £1 million, while this is reduced to £250,000 for Showcast, Forecast and Tricast selections. Maximum winnings for a greyhound bet on William Hill's online sportsbook is £500,000, while the figure is £250,000 for most other sports offered on this particular betting site.
Unfortunately there is no specific bonus scheme currently available for football accumulators placed via a William Hill account. However, the bookie does offer money back as a free bet if one of your selections lets you down in an accumulator with at least five legs.
This can be used for all sports, as long as every selection in the accumulator is priced at 1/5 (1.2) or bigger. The maximum Acca Five Insurance free bet for this promotion has been set at £50/€50.
Banking - Deposits and Withdrawals
Like most major bookmakers, William Hill offers a good choice of banking options:
William Hill Accept The Following Payment Methods
|Bank Transfer||£10||£100k||3-5 days||Free||£25||£100k||3-10 days||Free|
|Cheque||£10||£100k||<10 days||Free||£25||£10k||5-28 days||Free|
With a 24/7 multiple language service, it is clear that William Hill understands just how important customer service is to keeping its account holders happy. Freephone numbers are available for those who want to get in touch over the phone, but live chat will be preferred by most users. There is also international phone support and a contact form on the William Hill website, while a detailed FAQ section will cover a lot of typical account questions as well.
In Conclusion / Our Verdict
William Hill is right up there with the best betting sites out there, although it might just lack something special to mark it out as deserving a place right at the top of the tree. There is no doubt that the mobile site and app could do with work, but for those who value a massive sportsbook above all else, William Hill is definitely one of the best bookmakers around. Offering odds on an unbelievable 60,000 football matches a year, a William Hill account is a must for all sports fans.