Ryan's Thoughts"Although not quite up with the elite names in the online sports gambling industry, Stan James is a very solid company to place bets with. Growing from a single betting shop in the UK back in the 1970s, Stan James is now considered to be one of the most trusted brands around."
Things We Like
Promotions - Stan James has some of the best offers around.
Prices - Odds are typically very competitive compared to rivals.
Streaming - Good live options for UK and Irish horse racing.
Branding - The Stan James brand is extremely strong for a UK bookmaker.
Things We Do Not Like
Streaming is only currently available for horse racing, which does not stand up to some of the bookmakers the company is competing with in the industry. There is also a lack of stats available when betting in-play, so the whole live area of the bookmakers's side could be improved.
At A Glance - Important Facts
- Name - Stan James
- Stock Symbol - Owned by Kindred Group - trading on Nasdaq Stockholm: KIND SDB
- Head Office - Malta
- Year Incorporated - 1973
- CEO - Denis Kelly
- Major Awards and accolades - Kindred Group won Operator of the Year in 2017
- Contact Info - Tel: UK: 08000 351136; ROW +350 200 44 002, 1 The Square, Marina Bay, Gibraltar, Gibraltar, [email protected]
Stan James Bookmaker Review
Founded all the way back in 1973, Stan James has come from humble origins, with the firm initially a single bookie shop before enjoying massive success and expansion. Stan James was founded by Steve Fisher and James Holder and the name of the company came from the first two letters of Steve and his wife Anne's name, combined with Holder's first name.
There are now almost 100 Stan James betting shops in the UK, while the company has grown rapidly online as well. Acquisitions included snapping up the Betdirect bookmaking company, online betting business betterbet.com and 27 branches of regional bookmaker Pagebet. Stan James was then bought out by Unibet Group, the parent company of which is Kindred Group..
Markets Covered and Odds - Live In-play and Prematch
Odds at Stan James are very competitive, with the company particularly strong on golf, so if that is a sport you want to bet on this would be a very good choice of bookmaker indeed.
The range of markets on offer at Stan James is also extremely detailed, ranking it right up there with the best in the business. Not only is there a huge level of depth in sports such as football and cricket, Stan James also offers a solid choice of markets on American sports like baseball and basketball, as well as pool, snooker and swimming among many others.
For a particularly big football match, for example the final of the Champions League, you can expect to find in the region of 100 markets to bet on at Stan James.
Live In-Play Betting
When it comes to live in-play betting, Stan James has some work to do if it is to be considered one of the most important bookmakers around. While there is a good choice of in-play markets to bet on live for football, for example, the lack of live streaming is a problem compared to rivals.
Stan James does provide a solid live streaming service for horse racing, however, so if this is the sport you want to watch then an account will serve your needs perfectly well. It is clear that horse racing is a strong focus for Stan James as they work hard to get prices available early on races.
Other Gambling Products
Stan James offers a similar range of additional gambling products to most other bookmakers in the modern era, running its own bingo site and live casino where users can play blackjack and roulette games. There is also a poker hall on the Stan James website, along with countless arcade and casino games available where you can try your luck away from sports betting.
Sponsorships and Associations
With Stan James focusing strongly on horse racing, it is not a surprise that the company has opted to focus on this sport for most of its sponsorships and associations. Perhaps the most notable of these is the sponsorship of the Stan James Champion Hurdle, which is one of the featured races at the annual Cheltenham Festival. The company also lent its name to the King George Chase at Kempton Park from 2005 to 2008.
Stan James Sign Up Bonus Offers
The main welcome offer at Stan James is to get £20 free for your first £10 - more details here:
Sign Up Bonus
£20 in Free Bets
£10 Minimum Deposit
- Sign up for a Stan James account - no bonus code needed to get the offer
- Place a £10 bet at odds of 4/5 (1.80) or greater on any sports betting event
- Get a £20 free bet - it must be used within seven days
- Free bet stake is not returned in any winnings you receive
- Offer cannot be used in conjunction with any other Stan James promotion
VIP Loyalty Program
Although the Stan James sportsbook does not have a dedicated VIP scheme, users who take advantage of the company's Stan James VIP Lounge for casino games. Players must earn a minimum of 20,000 points over the course of a four-week period for entry into the VIP Loyalty Program, with one point earned for every £10 you wager. VIP members get exclusive promotions, faster withdrawals and high-class hospitality as a result of joining the scheme.
Mobile Betting App Features on Tablets and Smartphones
The Stan James mobile site is a real winner and the company has obviously put in a lot of work to make it easy to use, while it also has a very pleasing design and style as well. There is also a Stan James mobile app to download for Apple or Android devices that has the same green colour scheme and fast feel, making bets easy to place within just a few seconds.
You can also live stream UK and Ireland horse racing on your mobile devices through your Stan James account, which is a big bonus if you are out and about and worried about missing all of the action in a race you have placed a bet on.
The maximum winnings on offer at Stan James are not great compared to bigger rivals. The most that can be won on any football match is £200,000, a fraction of that offered at some of the largest sports betting companies on the internet. For horse racing - which is the main sport on offer at Stan James - the limit is still just £250,000, although the firm at least has best odds guaranteed.
Greyhound racing maximum payout at Stan James is set at £100,000, while the figure for Fixed Odds Number Games such as the 49's and National Lotteries is just £125,000. All other sports available to bet on at Stan James have a maximum payout of only £100,000.
Currently there is no special promotion up for grabs at Stan James relating to football accumulators, although the company may launch a fresh offer for the new season.
Banking - Deposits and Withdrawals
Banking at Stan James is mostly comparable to the other big UK bookies - full information here:
Stan James Accept The Following Payment Methods
|Debit Card||£5||No limit||Instant||Free||£10||No limit||3-5 days||Free|
|Credit Card||£5||No limit||Instant||Free||£10||No limit||3-5 days||Free|
|Skrill||£5||No limit||Instant||Free||£10||No limit||<24 hours||Free|
|PayPal||£5||No limit||Instant||Free||£10||No limit||<24 hours||Free|
|Neteller||£5||No limit||Instant||Free||£10||No limit||<24 hours||Free|
|Bank Transfer||£10||No limit||3-5 Days||Free||£10||No limit||3-5 days||Free|
As would be expected from a bookmaker of the size and reputation of Stan James, 24/7 customer support is available and for the most part it is also very good as well. The email address used to get in touch with the company is [email protected], while the phone numbers are 08000 351136 for the UK and for the rest of the world it is +350 200 44 002.
Customer support is also available from Stan James 24 hours a day 7 days a week via the betting company's live chat service, which is probably the best way to get quick answers to problems.
In Conclusion / Our Verdict
For horse racing fans in particular, there is a lot to like about Stan James. The bookmaker is quicker than a lot of companies to price up races, so those who like to put on ante-post bets will find Stan James to be a good option. Live streaming for horse racing is also very strong, but the lack of streams for other sports such as football is a plan.
The Stan James mobile site and app are both very good even when compared to some of the best around, but the company could have more appealing promotions, for example on football accumulators in particular.
Stan James is a solid enough bookmaker, but the couple of things that are missing means it is not quite up there with the very best sports betting options on the internet.