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Our Score
Ryan's Thoughts"Paddy Power is one of the leading betting brands, having carved out a niche with its cheeky marketing that has helped it to become a leading gambling operator in the 21st century. With unbeatable promotions, excellent customer service and terrific odds, a Paddy Power account is a must for anyone who plans to take their sports betting more seriously. For football and horse racing in particularly, Paddy Power is right at the top of the tree in the industry."
Things We Like
Branding - The Paddy Power name and image is arguably the strongest of all the bookmakers.
Promotions - Paddy Power's offers on racing and football are hard to beat.
Customer service - Possibly the best support for account holders around.
Innovation - Ideas such as the Facebook messenger chat bot are unlike any other bookie.
Streaming - More than 3,000 live events available to watch every year.
Things We Do Not Like
No negative comments
At A Glance - Important Facts
- Name - Paddy Power
- Stock Symbol - Traded on the Irish Stock Exchange - ISEQ: PLS
- Head Office - Dublin, Republic of Ireland
- Year Incorporated - 1988
- CEO - Breon Corcoran
- Major Awards and accolades - n/a
- Contact Info - [email protected], 08000 565 275, Paddy Power Holdings Limited, 1st Floor, 12-14 Ridgeway Street, Douglas, Isle of Man
Paddy Power Bookmaker Review
History
The history of the Paddy Power brand can be traced all the way back to 1988, when the company was founded by a trio of Irish bookmakers: David Power, John Corcoran and Stewart Kenny. After steady growth, it was at the turn of the century when Paddy Power sent itself into the stratosphere. Power Leisure, parent company of Paddy Power PLC, was listed on the London Stock Exchange in order to fund a successful expansion into the UK market.
Paddy Power subsequently developed into one of the most prominent betting brands in Europe, with the growth of the company culminating in a merger with rival Betfair in 2015. Paddy Power Betfair is now based in Dublin, while the company has faced criticism for its near-the-knuckle advertising campaigns and promotional stunts on a regular basis.
Markets Covered and Odds - Live In-play and Prematch
Paddy Power has a vast range of markets that might just be the biggest on offer on the internet, so if specialist bets are what catches your eye then this could be the right bookmaker for you. The level of detail in Paddy Power's football markets is truly extraordinary and you can be certain that if there is a game taking place pretty much anywhere in the world, you can bet on it with PP.
Away from sports, Paddy Power offers a range of novelty bets on the likes of politics and television series, with the company having paid out $1.1 million on Hillary Clinton beating Donald Trump in the 2016 US presidential election before the Republican candidate pulled off a shock win. Crossfit Games and eSports are among the other unusual markets on offer at Paddy Power.
Odds tend to be extremely good as well and it is rare that Paddy Power is beaten on price by one of their major rivals at the top of the industry, particularly as their promotions are so strong. They offer a best odds guaranteed promotion on horse racing to ensure their prices are the best around, while at racing meetings like the Cheltenham Festival they will run special offers too.
Live In-Play Betting
Paddy Power is strong on live in-play betting, with its tremendous live streaming service complementing the in-play markets that are on offer. Each year, Paddy Power allows users to stream in the region of 3,000 events through their account, which other bookies find hard to match. It's ideal to be able to place an in-play bet and also follow the match on a live stream.
Paddy Power also offers cash out options on its in-play markets, but like some of the other top bookmakers the company has been criticised for taking cash out offline as matches draw to a close, so this is something to be aware of when placing live bets on sporting events.
Other Gambling Products
Although Paddy Power is primarily a sportsbook, the company has been diversifying in recent years and there is now a strong online casino presence on offer at the bookmaker as well. Poker fans can download software to get their fix through their Paddy Power account, while dozens of online slots and table games can also be played online.
Like a lot of bookmakers in the 21st century, Paddy Power now even has its own bingo brand, while users are also given the chance to play roulette and blackjack in the firm's live casino.
And finally, Paddy Power Lotteries give users the opportunity to buy tickets for draws weeks in advance, so there are a number of ways to pull off a big win for those joining Paddy Power.
Sponsorships and Associations
Paddy Power tends to spend the company's marketing budget on eye-catching advertising campaigns and social media rather than traditional sponsorships. But the bookie still has a couple of deals that are worth mentioning, including becoming becoming the official betting partner of Ireland Premier Division football club Shamrock Rovers FC. While Paddy Power is now a global gambling giant - especially since the merger with Betfair - the firm is staying true to its Irish roots.
Paddy Power Sign Up Bonus Offers
Paddy Power has some terrific offers, which make it one of the best bookies around. The main sign-up bonus is currently bet £10 and get £30 free - here's how to access the promotion:
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Sign Up Bonus
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£30 in Free Bets
£10 Minimum Deposit
- Open up a new Paddy Power account - no bonus code necessarily
- Make a deposit and place a bet of at least £10 to trigger the bonus
- The bet must be placed at odds of 1/2 or greater for the offer to be earned
- Paddy Power will then automatically send three £10 free bets into your account
- Free bet stake is not returned in winnings and they must be used within 30 days
VIP Loyalty Program
The company provides VIP perks for those who want to play either poker or gamble on the Paddy Power online casino. As with many of the other leading bookies, you will need to wait to be invited on to the program, so hope your account catches the VIP team's eye.
In addition, Paddy Power also has a VIP club named VIPP to reward regular online customers. All users have to do is opt in the promotion and place five bets worth £10 more each week, with Paddy Power paying out a £10 free bet as a result. Odds for qualifying bets must be 1/2 (1.5) or greater, while cashed out and partially cashed out bets do not apply either. As is standard across the sports betting industry, free bet stake not returned in winnings.
Mobile Betting App Features on Tablets and Smartphones
Paddy Power is one of the most innovative betting companies when it comes to mobile features and smartphones, with the firm's Facebook messenger chat bot a good example of its ideas.
Users with Paddy Power accounts can place bets through Facebook messenger - potentially saving vital seconds - while the company also provides news and videos through the app.
The mobile app that has been produced by Paddy Power is also one of the best in the business. All of the latest promotional offers are easy to find and access through the app, while betting in-play works quickly as well.
Unlike some of the other bookies, PP prefers to offer a range of apps to keep its departments apart. You can download specific Paddy Power accounts to your tablet or smartphone for casino, poker, bingo or live casino, while the PP Onside app is a must for any horse racing fans.
Maximum Winnings
It is here in the maximum winnings where Paddy Power really makes its generosity when compared to rivals clear. Top level football and horse racing offer a maximum win of £1 million, which is much better than some of the other bookmakers competing for customers online.
Away from Paddy Power's main two sports - football and racing - the maximum payments are not quite as impressive, but a top payout of £500,000 is strong for golf bets and users can also scoop a cool £250,000 by betting on GAA, cricket or rugby, with this amount dropping down to £200,000 for match and set betting on tennis matches.
The most that can be won when betting on any US sports is just £100,000, the same limit that Paddy Power has put in place for snooker and darts. Overall, Paddy Power's maximum winnings are broadly comparable with most of the other top bookmakers in the sports gambling industry.
Football Accumulators
Paddy Power does not currently have any ongoing accumulator offers for football betting, which is a surprise given the strong array of promotions that are currently up for grabs to account holders. However, the company may well launch a promotion in this area for the new football season.
Banking - Deposits and Withdrawals
Paddy Power has some of the most comprehensive banking options - see below for full details - although there is a lack of clarity on withdrawal amounts compared to other leading bookies.
Paddy Power Accept The Following Payment Methods
| Payment method | Deposit | Cashout | ||||||
|---|---|---|---|---|---|---|---|---|
| Min | Max | Time | Fee | Min | Max | Time | Fee | |
| Debit Card | £5 | PP say this varies | Instant | Free | £10 | PP say this varies | 3-5 days | Free |
| Credit Card | £5 | PP say this varies | Instant | Free | £10 | PP say this varies | 3-5 days | Free |
| Skrill | £5 | PP say this varies | 1-4 hours | Free | £10 | PP say this varies | 1-4 hours | Free |
| PayPal | £5 | PP say this varies | Instant | Free | £10 | PP say this varies | 1-4 hours | Free |
| Neteller | £5 | PP say this varies | 1-4 hours | Free | £10 | PP say this varies | 1-4 hours | Free |
| Bank Transfer | £5 | PP say this varies | 1-5 Days | Free | £10 | PP say this varies | 1-5 days | Free |
Customer Service
Paddy Power has a strong reputation for customer service, but the firm's agents have a tendency to send users to pages on the website rather than giving a straightforward answer themselves.
Still, response times are very quick, with account holders usually having to wait less than a minute to get an answer either over the phone or through Paddy Power's live chat facility. The live chat works very well but it is not the easiest to find through the PP Help Centre, which prefers to get account holders to search through the FAQ before offering live chat as an option.
It is also possible to contact Paddy Power via phone, 24 hours a day, 7 days a week. Call 08000 565 275 from the UK or 1800 238 888 from Ireland, or instead email [email protected]
In Conclusion / Our Verdict
Paddy Power is evidently one of the top bookmakers available on the internet and most sports betting fans will find that an account is an asset. Being able to watch thousands of sporting events via live streams through a Paddy Power account is a huge plus point that few rivals can match. But the lack of statistics provided to those users looking to place live in-play bets is a let down.
While the range of markets offers by Paddy Power is undoubtedly superb and their odds are usually very good indeed, there is a suspicion that the odds are usually bumped up by the many top promotions on offer. Paddy Power is keen to push its Money Back Specials and these are the deals that have users coming back for more, but the VIPP offer is not as good as the similar promotion made by SkyBet and the lack of a football accumulator promotion is also strange.
Furthermore, many former customers of Paddy Power have complained that the bookmaker has restricted their accounts or even banned them after they have landed major wins. While PP would not be the only sportsbook to indulge in this behaviour, it is hardly fair to account holders.
While there is a lot to like about Paddy Power and the bookmaker certainly ranks among the elite in the sports betting industry, the couple of failings the company has means it is shy of top spot.