Ryan's Thoughts"As a fairly small bookie, it is understandable that Betsafe cannot quite match up with the bigger brands in the betting industry. Betsafe does however have some good plus points, such as the fact account holders can access live streams for a number of different sports. The bookmaker has also shown it listens to its customers with the addition of horse racing to its sportsbook recently."
Things We Like
Streaming - Betsafe users can watch football, tennis and basketball live streams.
Customer service - With 24/7 support, users can always speak to customer service agents.
Markets - New areas are being added to the growing Betsafe sportsbook all the time.
Variety - Users with Betsafe accounts can also play casino, poker and on the live casino.
Things We Do Not Like
No negative comments
At A Glance - Important Facts
- Name - Betsafe
- Stock Symbol - Parent company Betsson AB: Nasdaq Stockholm: Betsson
- Head Office - Stockholm, Sweden
- Year Incorporated - 1963
- CEO - Ulrik Bengtsson is Betsson's president and CEO
- Major Awards and accolades - Two-time winner of the Best Customer Service prize at the E-Gaming Review Awards
- Contact Info - Telephone: 0044-808-0028, Address: Experience Centre, Ta’ Xbiex Seafront, Ta’ Xbiex XBX 1027
Betsafe Bookmaker Review
Betsafe was an independent bookie with a small sportsbook until it was snapped up by Swedish company Betsson Group a few years ago. Betsson has since acquired a range of other betting companies to add to its portfolio, growing to the extent that the firm was upgraded to the Nasdaq Stockholm in January 2015. All in all, the company has over 50 years of gaming experience.
Markets Covered and Odds - Live In-play and Prematch
Betsafe's sportsbook is growing all the time, with the company having recently added horse racing to its package following the acquisition of Race Bets. The lack of horse racing was a real problem in attracting UK punters, so it shows the firm is ambitious in its growth aims.
Other sports are covered in a good amount of detail, with dozens of markets available for any big football match in particular. Betsafe also looks to be focusing heavily on the burgeoning eSports industry, with countless markets on offer in this developing industry.
Odds could be better at Betsafe but again, improvements have been made here and it is likely the bookmaker will continue to become more competitive as it expands in the coming years.
Live In-Play Betting
Live in-play betting on the Betsafe site has a clean look that is easy to navigate, but there is not a lot of statistics or data available on live event pages, which is a bit of a shame for the company. There are a good range of markets to choose from though, which is a tick in the box for Betsafe. The top betting brands might have much more flashy live in-play betting pages, but the Betsafe option works well enough and is likely to be upgraded in time as well.
Other Gambling Products
As Betsafe's parent company Betsson has a massive array of casino companies under its umbrella, it is not a surprise to see a decent choice of other gambling products on the site. Betsafe users can access a live casino, a poker room and a big choice of online slots to gamble on too. All that Betsafe is missing compared to much bigger firms here is that there is no bingo hall on offer.
Sponsorships and Associations
Until recently Betsafe has struggled to make an impact with major sponsorships and associations, perhaps simply due to the company having a much lower marketing budget than its big rivals. But the firm landed a major deal in February 2017 when the bookie was confirmed as the official sponsor of the heavyweight bout between British boxers David Haye and Tony Bellew.
Betsafe Sign Up Bonus Offers
New Betsafe customers can get double their first deposit when they join the bookie. Here's how:
Sign Up Bonus
Double First Deposit
Deposit between £10 and £30
- Register for a Betsafe account and deposit between £10 and £30
- No bonus code is necessary to claim the Betsafe sign-up promotion
- Deposit + bonus wagered 6x, on odds of 4/5 (1.80) or greater, to be unlocked
- System bets, poker rake, casino turnover or virtual sports betting do not qualify
- Real money is always used first when playing with an active bonus
VIP Loyalty Program
There does not seem to be a VIP Loyalty Program offered by Betsafe at the present time, but as the bookmaker continues to grow it is possible one will be launched by the firm in the near future.
Mobile Betting App Features on Tablets and Smartphones
Betsafe has a mobile app - like most bookies in the 21st century - that can be downloaded on to your tablet or smartphone whether you are an iOS user or instead have an Android device.
The Betsafe mobile site has the same functional style and design as the main site and works well, so you can get your bets on quickly. Live in-play betting is particularly strong on mobile, as you would expect from any modern bookmaker.
Betsafe has a rather unusual take on maximum winnings, with a system that is set up quite unlike any other mainstream bookmaker. Whereas most bookies will only allow users to win a certain amount on a certain sport, Betsafe offers a flat maximum winnings of just £100,000 on any sport.
The bookmaker also has maximum winnings in place per day, as well as per week, not just per bet as is the case for most other bookies. Account holders who join Betsafe can win a total of £250,000 in a day of gambling on the site, but their winnings in a week are not able to total in excess of £500,000. While the approach is a novel one, some gamblers could be put off by this.
No special football accumulator promotion is currently live on the Betsafe site, so the bookmaker will have to come up with something new if it is to make a big impact in the UK sportsbook market.
Banking - Deposits and Withdrawals
Banking options at Betsafe are reasonably standard when compared to the rest of the industry.
Betsafe Accept The Following Payment Methods
|Debit Card||£10||£50k||Instant||Free||£20||No limit||2-5 days||Free|
|Credit Card||£10||£50k||Instant||Free||£20||No limit||2-5 days||Free|
|Skrill||£5||£5k||Instant||Free||£20||No limit||<24 hours||Free|
|PayPal||£10||£50k||Instant||Free||£10||No limit||<24 hours||Free|
|Neteller||£10||£50k||Instant||Free||£20||No limit||<24 hours||Free|
Live chat is easy to find from the Betsafe homepage, which is a good starting point as a lot of bookies tend to hide this facility behind a lot of menus that you have to scroll through first.
Betsafe claims that initial response time on its live help section is just 30 seconds, while those who call the bookmaker on 0044-808-0028 can expect to be through to an agent within a couple of minutes. It is also possible to get in touch via email, with Betsafe suggesting messages will receive a reply in just 30 to 60 minutes, which is again very impressive.
In addition to the myriad ways users can get in touch with a Betsafe customer service agent at any time of the day or night, Betsafe also has a help centre with a detailed FAQ many will find useful.
In Conclusion / Our Verdict
Betsafe cannot realistically be compared to the big names in the online sports betting industry, alongside names like Bet365, Paddy Power and Sky Bet, as it is simply a much smaller company. But for those who do not mind betting with a firm without the top notch reputation, Betsafe can be very rewarding, especially as the company continues to add new markets to its sportsbook.
Customer service is a particular strength of this bookie as well, although some potential punters could be put off by the unusual approach to maximum payouts on the site. The lack of VIP rewards and football accumulator promotions should also be addressed by Betsafe.
As long as the company continues to add new markets and fresh functionality to its site, advantages such as excellent live streaming will carry on attracting new customers.