Ryan's Thoughts"With strong promotions and an excellent live in-play service, Betfred is one of the most reliable bookmakers in the UK. With a strong history dating back for around the last 50 years, Betfred is a highly trusted brand, but the website could do with being redesigned to bring it up to the same standard as the company's rivals towards the top of the industry. Betfred also has low margins and high maximum winnings, so there are plenty of reasons to sign up to get an account."
Things We Like
In-play - The live in-play service at Betfred is particularly good.
Promotions - Good initial offer and regular promotions to keep things fresh for users.
Maximum winnings - Betfred's maximum winnings are high compared to many rivals.
Low margins - Betfred takes a small cut, so account holders are getting good value.
Things We Do Not Like
No negative comments
At A Glance - Important Facts
- Name - Betfred
- Stock Symbol - Privately owned
- Head Office - Warrington
- Year Incorporated - 1967
- CEO - Fred Done
- Major Awards and accolades - n/a
- Contact Info - Call 0800 028 7747 or email [email protected], Betfred Online, c/o The Spectrum, 56-58 Benson Road, Birchwood, WA3 7PQ, UK
Betfred Bookmaker Review
Co-founders Fred and Peter Done set up the Betfred betting brand in 1967, with the company starting as a single shop in the north of England. Even now, the firm remains headquartered in the north, so Betfred has always taken care to stay true to its roots. Betfred now runs more than 1,000 betting shops in the UK, making it one of the country's most popular gambling companies.
Betfred famously made an expensive mistake in March 1998 when bets on Manchester United winning the Premier League were paid out, only for Arsenal to overhaul them for first place. Fred Done also lost £1 million to fellow bookie Victor Chandler after betting that Manchester United would finish higher than Chelsea in the 2004-05 Premier League season.
Markets Covered and Odds - Live In-play and Prematch
With a margin in the region of 3.5 per cent, Betfred does not take as large a cut out of its football markets as some of the other companies in the online sports gambling industry, which is a big plus. Betfred also offer very competitive odds, generally speaking, which attracts plenty of people to sign up for an account with the bookie. In terms of the markets covered, Betfred goes into plenty of detail on football in particular, while the range of sports available to bet on is massive.
Live In-Play Betting
Betfred's live in-play betting is one of its strongest areas. Match details and text commentary is shown on live football betting pages in greater detail than plenty of other bookmakers. For a particularly big match, Betfred has dozens of live in-play bets to pick from on the site. Betfred's Watch Live free streaming service offers tennis, football, basketball and many other sports.
Other Gambling Products
Totepool is the main additional gambling product available at Betfred, away from the company's main sportsbook. Betfred says Totepool offers nine per cent better returns than standard fixed odds from a traditional bookmaker, so horse racing fans are advised to check it out.
In addition, there are countless arcade games and slots, bingo, poker, lottery and live casino games all available to play on Betfred through the same account, which is a useful extra perk.
Sponsorships and Associations
Betfred has signed up a few major sports sponsorship deals in the last few years in a bid to increase the company's profile. Betfred is currently the title sponsor of snooker's World Championship, as well as rugby league's Super League competition. Betfred has also been confirmed as official shirt sponsors of Championship football side Bolton Wanderers.
Betfred Bonus Codes
Betfred's initial sign-up offer is to get £30 after betting £10. Here's how it works:
Sign Up Bonus
£30 in Free Bets
After £10 Bet Placed
- Register for a new account at Betfred - no promo code needed
- Place your first bet of £10 at odds of evens or greater
- Get £30 in free bets within 48 hours of your first bet being settled
- Free bet amount must be wagered once prior to any winnings being withdrawn
- FB stakes not included in any returns and they are also non-withdrawable
VIP Loyalty Program
Betfred has a dedicated VIP Loyalty Program available for sportsbook users, which places it ahead of many of its sports gambling sector rivals. Users get a dedicated account manager, as well as exclusive odds, invites to special events and even faster withdrawals.
Mobile Betting App Features on Tablets and Smartphones
There is a dedicated Betfred app available to download for Apple and Android devices, but like the website there is room for improvement here. Live betting works reasonably well via either the app or the Betfred mobile site, while the company also has an app for its special Goals Galore promotion. For this offer, account holders select a minimum of three games that they think both teams will score in. Like Paddy Power, the company also has the Betfred Messenger App to try to make it even easier for users to be able to put bets on as quickly as possible.
Betfred's maximum winnings are highly generous compared to a lot of other bookmakers. Users can win £1,000,000 on either horse racing or football, which is very appealing. Up to £500,000 can be won on golf bets placed on Betfred, but this comes down to a slightly tight £100,000 for other sports such as rugby, cricket, boxing and tennis. There is no limit to any Totepool bets.
Although there is a whole slate of excellent promotions up for grabs at Betfred, there are no current football accumulator offers at the bookmaker. Betfred is likely to launch a new football acca promotion in time for the launch of the new European season, however, and it will probably continue to run its popular Goals Galore offer as well.
Banking - Deposits and Withdrawals
Here is all the information you need about banking, deposits and withdrawals at Betfred:
Betfred Accept The Following Payment Methods
|Debit Card||£5||No limit||Instant||Free||£5||£10k||2-5 days||Free|
|Credit Card||£5||No limit||Instant||Free||£5||£10k||2-5 days||Free|
|Skrill||£5||No limit||Instant||Free||£5||£6.5k||<24 hours||Free|
|PayPal||£5||No limit||Instant||Free||£5||£5k||<24 hours||Free|
|Neteller||£5.50||No limit||Instant||Free||£5||£4k||<24 hours||Free|
|Bank Transfer||£85||No limit||2-5 days||Free||£25||No limit||2-5 days||Free|
Betfred has a full glossary and FAQ available, which is a good starting point if you have a problem with your Betfred account. You can also email [email protected] or call 0800 028 7747 for help. In addition, Betfred has a live chat facility just like most other major bookmakers in the 21st century. Customer service via Betfred agents is quick and friendly, so there are no problems here.
In Conclusion / Our Verdict
Betfred is certainly one of the top bookies in the UK, with a long history and a huge number of shops testament to the strength of its brand. But the website and mobile app could both do with being updated to bring the company in line with its rivals.
There are plenty of reasons to recommend Betfred, however. The bookmaker offers highly generous maximum winnings, its sportsbook is one of the best around, and there are some excellent promotions across all sorts of different sports as well. There is plenty of live streaming and live in-play betting works well at Betfred as well, so check it out and sign up for an account.