Ryan's Thoughts"Betfair is one of the biggest sports betting brands around - and it is one of the best as well. The company has a reputation for innovation that is richly deserved, while its exchange product brings something different to the table when compared to most of the other big name bookmakers."
Things We Like
Exchange - Game-changing Betfair exchange unlocks the best odds around.
Variety - Aside from the sportsbook, Betfair has a great poker room and live casino.
Streaming - Betfair has one of the best ranges of live streaming events.
App - Betfair sportsbook app is a joy to use due to its simplicity.
Things We Do Not Like
No negative comments
At A Glance - Important Facts
- Name - Betfair
- Stock Symbol - Parent company Paddy Power Betfair is trading on the London Stock Exchange - LON: PPB
- Head Office - London, United Kingdom
- Year Incorporated - 2000
- CEO - Breon Corcoran
- Major Awards and accolades - Two-time winner of the Queen's Awards for Enterprise
- Contact Info - 0344 871 0000 is the main number for the UK, Live chat is also available on the Betfair website
One of the newest bookmakers we have reviewed here, Betfair was founded in 2000 by Andrew Black and Edward Wray, but it did not take long at all for the company to be regarded as one of the most important names in the sports betting industry.
After just a few years of operation, a deal with Softbank valued Betfair well in excess of £1 billion and the firm has continued to go from strength to strength, with the company then floating on the London Stock Exchange in October 2010, using the BET stock symbol.
In September 2015 it was then revealed that Betfair had agreed terms on a major with one of the other major bookmakers in the UK, Paddy Power, with the deal going through in February 2016. The parent company now trades under the name Paddy Power Betfair and is a dominant figure in the sports betting industry in the UK.
Markets Covered and Odds - Live In-play and Prematch
The inclusion of the Betfair exchange means that users have access some of the best odds available with any bookmaker - if not the best. While using the exchange takes a bit of time to get used to - account holders must acclimatise to terms such as backing and laying bets - once it clicks it is very simple indeed and big money can be made as a result.
Even on the Betfair sportsbook, the odds are generally tremendous value when compared to some of the firm's rivals at the top of the industry, which is one of the reasons Betfair is so popular with sports betting fans in the UK and from all over the world.
In terms of the markets covered at Betfair, it is almost easier to list the things it is not possible to bet on at the site. Football matches from across the planet are featured in incredible detail on the Betfair sportsbook, although more obscure games may not have a lot of cash in the market if you are tempted to look for better odds on the exchange. Betfair is also strong on horse racing too.
Live In-Play Betting
Live in-play betting is available on both the sportsbook and on the exchange at Betfair, so you have a massive amount of choice when you come to place a bet on an ongoing event. In both cases the process is very smooth and rapid, so you can get your bets on very swiftly.
The exchange is perfect for those who want to bet live in-play as well, as the regularly fluctuating prices means it is often very possible to lock in a decent profit if you get your bet right. Take value when it is on offer and you can quickly amass a very impressive Betfair balance.
Over on the sportsbook, Betfair also has a strong Cash Out offering, so if your bet is on track to be a winner you can guarantee yourself some winnings by taking the amount offered here as well.
Other Gambling Products
While most big name bookmakers have other gambling products available, Betfair blows them out of the water with a highly impressive offering away from its sportsbook and exchange options.
The live casino is one of the best around, providing roulette and blackjack games up to massive stakes, so Betfair is a great choice for the high rollers. There is also bingo and a very good poker room with a large range of tournaments available to play - and a strong welcome bonus to boot.
There are countless slots and arcade games to try your luck on as well. What's more, Betfair regularly runs new offers to entice customers to try out its range of gambling products, so you can usually have a go on them without needing to risk a lot of your balance, which is great.
Sponsorships and Associations
Over the years Betfair has lined up associations with some of the biggest football clubs in the world, with Arsenal, Manchester United and Barcelona among those to have signed deals with the sports betting company.
The move to partner with Barcelona was confirmed in 2016 with the agreement set to last for three seasons and Betfair's marketing and brand director Paul Gambrill said the aim was to improve brand recognition for Betfair all over the world.
Away from football, Betfair has also had various sponsorship deals in horse racing and greyhounds, with one of the firm's biggest deals a move to sponsor the Grade I $1 million Haskell Invitational at Monmouth Park.
Betfair Bonus Codes
The bet £10, get £30 free offer from Betfair is one of the top sign-up promotions from any bookmaker. Here's what you need to do to get the generous free bet:
Betfair Sign Up Bonus
£30 in Free Bets
After £10 Bet Placed
- Sign up for a new Betfair account and make your first deposit
- Place a bet of £10 on any market - but odds must be 1.5 or greater to qualify
- Betfair will immediately put a £30 free bet into your balance
- Free bets are valid for any sportsbook markets at odds of at least 1.2
- Users who fund their accounts through Neteller or Skrill do not qualify for the this Betfair bonus code
VIP Loyalty Program
There is no dedicated VIP Loyalty Program for the Betfair sportsbook or exchange, which is a shame as their promotions are so strong you would think there would be something in place.
Those who plan to take advantage of the many other gambling products available to play at Betfair can however join the Betfair Poker VIP Club, the Betfair Casino VIP Club or the Betfair Bingo Club, while it is also possible to become a Betfair Arcade VIP.
Mobile Betting App Features on Tablets and Smartphones
Betfair leads the way in a lot of different departments in the online sports betting industry and mobile is no different, with the main Betfair app a market-leading product. It is rapid to use and everything is laid out in a simple way so you can find what you are looking for with ease.
There are actually a few different apps available to be downloaded to Apple and Android smartphones and tablets from the Betfair website. Some of these cater to professional gamblers, with Pouncebet for Android particularly useful for experts in the field.
On the Betfair mobile site you can also easily get access to the exchange, so you can see whether you can get better odds by opting for the peer-to-peer service over the standard sportsbook.
Betfair is also among the market leading bookmakers when it comes to comparing maximum winnings. The most that can be won by a user in a single day is a cool £1 million, which is available to be scooped on major football markets such as match odds and to win the league.
There is also a generous £1 million maximum payout up for grabs at Betfair for those who use the bookmaker to place bets on horse racing, as long as they are covered by the 'Full SIS Service'. Ante-post bets can only win a maximum of £250,000, however, which is worth keeping in mind.
Maximum payouts at Betfair are not quite as impressive away from football and horse racing. The most that a user can win on tennis is £200,000, while for American sports the limit is set at £100,000, the same amount that can be taken out of Betfair on cricket and golf. Snooker, boxing, darts and winter sports are subject to a maximum winnings limit of £25,000, while this figure comes down to just £10,000 for markets such as eSports and volleyball.
There is currently no live football accumulator bonus offer available at Betfair, but the bookmaker regularly launched new promotions so something may be launched in the coming weeks ahead of the start of the new European football season. Betfair does however have an Acca Edge promotion, which enables users to win a 20% bonus the first time they use the feature. A form of insurance, Acca Edge allows Betfair customers to get their stake back as cash - compared to bonus money with a lot of bookies - if one legs lets you down. You do not automatically get Acca Edge, however, as you have to select it before you confirm the placement of your football accumulator.
Banking - Deposits and Withdrawals
As you would expect from a major bookmaker, Betfair has comprehensive banking options:
Betfair Accept The Following Payment Methods
|Debit Card||£5||None||Instant||Free||None||None||1-3 days||Free|
|Credit Card||£5||None||Instant||Free||None||None||1-3 days||Free|
|Bank Transfer||£10||None||2-3 days||Free||None||None||2-3 days||Free|
First of all, Betfair's customer service is available 24 hours a day, 7 days a week, which is a very important starting point. Even now, some of Betfair's rivals cannot boast 24/7 customer support.
You can email agents at [email protected] but the best way to get in touch with the company if you have a problem with your account is probably through the company's excellent live chat system. The average amount of time a customer has to wait to be connected to a customer service agent via live chat is just 39 seconds, according to Betfair, which is one of the fastest around. Those who want to get in touch over the phone will find that the typical time to answer is 30 seconds.
As is the case with most bookmakers these days, there is also a good FAQ on the Betfair website, so you can try to find an answer to your question yourself without contacting an agent as well.
In Conclusion / Our Verdict
There are really very few reasons not to recommend Betfair as one of the best bookmakers available. In fact, they might just be the best. With a massive choice of gambling products to choose from, you are never going to be bored if you sign up to get a Betfair account.
With the Betfair exchange offering unbeatable odds due to its peer-to-peer system, those who want to take advantage of the best prices on their preferred sport really need to become Betfair users, while there is always a revolving cast of appealing promotions on offer at Betfair too.
With excellent live streaming options and massive maximum payouts of up to £1 million there are no areas where Betfair obviously lags behind the rest of the industry, while the firm's nose for innovation always means fresh ideas are likely to be just around the corner.